Greta Bartkute
Senior Product Designer
About me
Product designer with 9+ years of experience working on complex digital products, from discovery to delivery. I connect user needs, business goals and technical constraints to help teams make better product decisions. Alongside my design work, I experiment with AI to build tools and workflows that make research, prototyping and developer handover more efficient.
Experience
Senior Product Designer · Fashion Cloud
Designing B2B products for fashion brands and retailers across Smart Replenishment, Insights and Order.
- Shaped product vision and strategy for replenishment experiences, translating complex user and business needs into product direction and actionable solutions.
- Designed features that help brands and retailers manage inventory faster, including multi-store management, add-article flows, recommendation strategies and return management. Turned complex inventory data into clear views that support brand and retailer decisions.
- Led a design system rebuild with three designers, turning a side project into a team OKR and a coded library owned by the Platform team.
- Introduced AI initiatives to improve design workflows, including AI-assisted developer handover and a Research Hub concept connecting research insights with product data.
Product Designer · FX Digital
Led design and research across video streaming products, including GCN, UKTV Play and DYN, spanning connected TVs, mobile apps and web. Collaborated with developers, product managers, analysts, QA and clients to align requirements and deliver user experiences. Mentored a junior UX designer.
UX Designer · Entain
Improved the bwin betting slip and key user journeys through design iterations and usability testing, contributing to conversion improvements. Worked closely with product managers, developers, analysts and the UX team to align user needs with business goals.
UX Analyst · Nordcode Technology
Contributed to the design direction of 15+ B2B and B2C products across banking, e-commerce and events.